AAF: District Two

Nick Ferrari: Chief Executive Officer of Erdos & Morgan
Governor, District Two, American Advertising Federation

On March 18, 2002, Nick Ferrari was named Chief Executive Officer of Erdos & Morgan, Inc., a division of Beta Research Corp., where he holds the title of Executive Vice President. With an extensive background in business-to-business and business-to-consumer markets, Mr. Ferrari brings to Erdos & Morgan more than 20 years of experience in the advertising, marketing and media arena. His continuous involvement in new market strategies and tactics, including his leadership in both the 'old' and 'new' media, provides a depth of experience among an already established and dedicated team, consisting of highly qualified market and media research consultants. Mr. Ferrari's primary focus is to serve the industry with effective and invaluable sales and marketing research products, services, methodologies and solutions. This is combined with the challenge to reestablish the equity behind the Erdos & Morgan brand.

From May 2000 through September 2001, Mr. Ferrari was Vice President, Chief Marketing Officer for DMIND Corporation, a developer of e-business infrastructure software and Web development services for Fortune 500 clients, where he successfully collaborated in the expansion launch of DMIND offices in Japan and Korea. He was instrumental in creating all marketing and communications related activities, including partnerships and alliances, advertising and promotion, conferences and trade shows, and media relations. Implementing short and long-term goals, he also provided hands on leadership for sales, marketing, research, business development, client services, and the creative design and technology groups.

Prior to joining DMIND, Mr. Ferrari was General Manager, Business Development for Advertising Age, AdAge.com, Ad Age International, B-to-B and Creativity magazines, published by Crain Communications Inc. There, he was liaison to all industry associations, establishing numerous alliances including: AAFÕs Minority Students Awards Program, AHAA Hispanic Creative Advertising Awards, AMA EFFIE Awards, and the ANA/AAAA CASIE Awards. He also led a strategic initiative in new business opportunities, database marketing and management, custom publishing, and editorial reprints and international licensing. He was promoted to this position in October 1999. Mr. Ferrari had been Director of Marketing and Communications for The Ad Age Group, including print and online divisions. In this position, which he held from 1996 to 1999, Mr. Ferrari maintained a broad range of responsibilities for all marketing disciplines, including advertising, research, public relations, sales promotion and events. In addition to heightening brand profiles in the community, he shifted the emphasis from acquiring customers to retaining and growing partnerships, effectively increasing brand equity, advertising sales and event profits to record highs for four publications and two services online.

His philosophy on integrated marketing paved the way for transitioning the marketing team from a staff to a lead role, with a go-to-market performance and revenue generated profit center. Starting his tenure at Ad Age, as Marketing Services Director in April 1994, Mr. Ferrari planned, coordinated and facilitated the development of comprehensive marketing and research strategies and tactics. In addition to reshaping rate structures and circulation strategies, he directed teams in the development of new sales opportunities for four categories, including technology, direct marketing, sales promotion and point of purchase; evolving into major revenue streams.

From 1988 to 1994, Mr. Ferrari was Senior Research Associate for Advance Publications flagship daily, The StarLedger, one of the nation's leading newspapers, where he produced successful marketing materials, determined sales strategies, formulated concepts and coordinated marketing research activities for both syndicated products and custom services; as well as, collaborated in the design, copy and production of advertising and promotional materials. Previously, Mr. Ferrari was employed as a Production Manager for Media Records (now TNS/CMR, from 1979 to 1988). There he managed all administrative and control operations for ten departments, including more than 125 employees, in generating advertising measurement reports and statistical tracking analyses affecting print advertising trends.

Before entering his career stages, Mr. Ferrari had a brief stint in retail sales during 1976-1978 at Nat Sherman's 'Tobacconist to the World' stores in New York. He interned at Chicago Title Insurance Company, in Brooklyn, NY the summers of 1970-1974. Mr. Ferrari is a graduate of Hunter College, City University of New York, from which he holds a Bachelor of Science degree (1976). He is past president of the Business Marketing Association of New York and serves on the Executive Board, as Assistant Secretary to the American Advertising Federation, with a 50,000-member base. He has been active on various industry committees, including the American Business Media Brand Extensions, the American Marketing Association EFFIE Awards, the Mosaic Council and the AAF District 2 ADDY and Diversity Awards, among others. He lives in Middletown, NJ with his family.


	This is District Two Welcome - from Governor Nick Ferrari. Unseen Benefits With an instant member network, and a voice all the way to National level, the benefits of membership in District Two are many and varied. By-Laws District Two is a not-for-profit organization. Read the fine print here.